raiSE: Singapore Centre for Social Enterprise (case study)

Spreading awareness and goodness for a government-backed social enterprise

raise Singapore Centre for Social Enterprise case study

raiSE has a lot to offer for social enterprises in Singapore. It needs to spread awareness to not only attract these enterprises, but also to attract volunteers and funding

Context

A NPO (non-profit organisation) collaboration between numerous government agencies such as Ministry of Social and Family Development, National Council of Social Service, Social Enterprise Association and Tote Board, the Singapore Centre for Social Enterprise (known as raiSE) main objective is to develop the social enterprise sector in Singapore. This is done through its Ecosystem builder system, where it guides social enterprise through its business lifecycle.

Challenge

While the NPO is well funded, it needs to increase its awareness and convince social enterprises to utilise its consultations and services. Moreover, raiSE needs to effectively market itself and spread awareness to key partners that can help the NPO offer better consultation, funding and support services to social enterprises.

 
raise ecosystem

raiSE Singapore's ecosystem offering means it has numerous stakeholders with different wants and needs.

Proposed Solution

(Note that this is a case study and raiSE Singapore did not actually approach us for this.)

As always, it is always important to first understand the objectives and challenges that raiSE faces. A meeting will allow us to understand this, and also craft out targeted customer personas. As raiSE's stakeholders are mostly businesses, the content created for stakeholders must be functional in nature and kept short and concise.

Since businesses are more likely to be on LinkedIn, an editorial calendar can be planned to effectively reach relevant stakeholders on the platform. As personal stories are some of the most engaging posts on LinkedIn, this will be featured heavily in the editorial calendar. These personal stories can further be done in long form content and posted on LinkedIn newsletter and even a blog on raiSE Singapore website (they do not have a blog currently).

Results

We expect with more quality content produced, raiSE can increase awareness among its key stakeholders particularly among Social Enterprises, and also potential volunteers. The quality content can also be shared across platforms and mediums, increasing its impact.

 

We expect with more quality content produced, raiSE can increase awareness among its key stakeholders particularly among Social Enterprises, and also potential volunteers.

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